Promotional Toolkit
Promotional Toolkit: Elevate Starter Kit
Welcome to the 2026 National Jamboree Promotional Toolkit! This resource is designed to help local councils, districts, units, and volunteers share the excitement of the upcoming Jamboree with Scouts, leaders, and families. Whether you’re spreading the word through social media, hosting informational events, or engaging with your community, this toolkit provides all the materials you need to make the Jamboree promotion a success.
Here, you will find ready-made social media posts, flyers, graphics, email templates, promotional tips, and more to help you engage and inspire Scouts to be part of the adventure. The 2026 National Jamboree is an unforgettable experience that will challenge participants in ways that inspire personal growth, leadership, and lifelong memories.
Important Reminder: As you share information about the Jamboree, please refrain from making predictions or assumptions about program offerings or specific event details. The official Jamboree website is the best source of up-to-date and accurate information. Always refer to Jamboree.Scouting.org for the latest announcements and official details.
Be sure to follow all graphics standards to keep consistency across Jamboree communications.
Create your own promotional material with the official logos.
Play these promotional videos at an event or them share online.
Use this slide deck to assist you in presenting the excitement of the Jamboree in a presentation setting. Create your own presentation using the Slide Deck Template.
Use these web banners on your contingent registration site or information page.
Social Media
Social media is one of the most powerful tools to promote the 2026 National Jamboree, offering the ability to reach Scouts, parents, and leaders instantly. A well-crafted post can inspire excitement, create anticipation, and drive registrations.
Template social media posts free for any use
Helpful Guidelines for Social Media Promotion
Below are tips and ideas to help you create engaging, effective social media content that connects with your audience, utilizing your own pictures and voice. The below PNG files can be combined with your own photos using design softwares such as Canva.com or Adobe.
- Be Clear and Concise: Make your message easy to understand in one glance.
- Evoke Emotion: Use exciting, energetic language to capture the spirit of the Jamboree.
- Include a Call to Action: Encourage followers to register, share, or learn more. Examples: “Sign up today!” or “Tag a friend who’s coming with you!”
- Tie to the Theme: Use “Elevate” as a recurring motif, showing how the Jamboree lifts experiences to new heights.
- Use the official hashtags of the Jamboree to maximize your reach: #natjamboree26 #scoutingamerica #elevate #summitbetchelreserve
- High-Quality Images: Clear, vibrant photos draw more attention than text-heavy designs.
- Dynamic Content: Action shots of Scouts climbing, biking, or zip-lining bring the adventure to life.
- Consistency: Use the official Jamboree branding colors, logos, and fonts for a professional look.
- Clear Text: Include essential details, like dates or registration info, without overwhelming the graphic.
- Keep It Fun: Graphics should reflect the excitement, energy, and diversity of Jamboree activities.
- Instagram & Facebook: Focus on visuals and storytelling. Use carousel posts to showcase multiple activities.
- Twitter: Keep captions concise and impactful. Use dynamic photos or GIFs.
- TikTok & Reels: Share short, energetic videos of past Jamboree highlights or testimonials.
- LinkedIn: Share leadership and service-focused content for staff recruitment.
Virtual Backgrounds
Promote the excitement of the 2026 National Jamboree in every virtual gathering with themed backgrounds for platforms like Zoom, Google Meet, and Microsoft Teams. These custom-designed backgrounds feature breathtaking views of the Summit Bechtel Reserve, action-packed activities, and the iconic Jamboree logo.
Whether you’re hosting a Scouting meeting, a virtual info session, or simply connecting with friends, these backgrounds are a fun way to showcase your enthusiasm and spark curiosity about the event. Download your favorite and share the fun!
Flyers
Flyers are a simple yet powerful way to share information about the 2026 National Jamboree, whether you’re recruiting staff, inspiring Scouts to attend, or providing local details for your council or unit. If you use our customizable flyer, be sure to add your council name in the header after “Join” and any key details about your contingent in the editable box.
Email Template
This email template is designed to help you promote the Jamboree to a wide variety of audiences, including Scouts, leaders, and potential staff members. Customize the content and personalize the message based on your recipients and your personal testimony. It is recommended to insert your contingent registration link with a direct call-to-action.
Scouts and Scouters,
I am excited to announce that the 2026 National Jamboree will be held from July 22-31, 2026, at the Summit Bechtel Reserve in West Virginia. This will be an unforgettable experience that I think you would love. The National Jamboree is more than just an event—it’s a transformative journey filled with adventure, personal growth, and the opportunity to connect with Scouts from across the nation. Whether you’re attending as a participant or serving as a staff member, the Jamboree offers a once-in-a-lifetime opportunity to elevate your Scouting experience.
Why Attend?
- Adventure: From outdoor challenges to high-energy activities, there’s something for everyone.
- Leadership: Develop new skills and strengthen your leadership abilities in a unique environment.
- Community: Build lifelong friendships with Scouts from across the country.
This is the perfect time to get involved and be part of this historic event. Whether you’re a Scout looking for your next big adventure or an adult leader ready to make an impact, the 2026 National Jamboree will provide the experience of a lifetime.
Ready to join us?
Click here to register and secure your spot at the 2026 National Jamboree! For more information about the event, visit the official website: jamboree.scouting.org.
We look forward to seeing you at the Summit Bechtel Reserve in 2026!
Best regards,
[Your Name]
[Your Position]
[Your Contact Information]
Elevator Pitch
An elevator pitch helps you deliver a clear, engaging summary that conveys the excitement, purpose, and value of the Jamboree. Use this pitch to spark interest when speaking with Scouts, parents, leaders, or potential staff. It’s perfect for conversations at meetings, events, or even casual encounters, giving them a reason to want to learn more and get involved.
The National Jamboree is a once-in-a-lifetime Scouting experience that brings together thousands of Scouts and leaders from across the country for ten unforgettable days of adventure, camaraderie, and personal growth. Held at the Summit Bechtel Reserve, it’s the ultimate stage for climbing, zip-lining, biking, shooting sports, and much more, all set against the breathtaking backdrop of West Virginia’s mountains.
With the 2026 theme, “Elevate,” this Jamboree is about reaching new heights—not just in adventure, but in leadership, friendships, and memories that will last a lifetime. Whether you’re a Scout looking for adventure, a leader aiming to inspire, or staff ready to make a difference, the Jamboree has something for everyone. It’s not just an event; it’s a transformative experience. Let’s elevate Scouting together!
*Add a personal story of your experience from a past Jamboree. See Helpful Tips for Adding Your Personal Testimony/Story.*
Close with a direct call-to-action to encourage other to register for the 2026 National Jamboree. Tell the audience where they can go to register. When in doubt, they can find more information at jamboree.scouting.org.
Helpful Tips for Adding Your Personal Testimony/Story
- Be Authentic and Personal
- Share your authentic experiences and emotions. Authenticity resonates most with audiences. Talk about what the National Jamboree meant to you and how it impacted you.
- Use “I” statements to make your story personal and relatable. For example, “Attending the Jamboree changed my life by…” or “The friendships I made during the Jamboree have lasted to this day…”
- Focus on Impact
- Reflect on how the Jamboree influenced your personal growth. Was it the challenges you overcame? The new skills you gained? The sense of community? People connect with stories of transformation and impact.
- Highlight key moments that made a lasting impression. For instance, “The high ropes course was both a physical challenge and a confidence booster.”
- Include Specifics
- Detail specific experiences or activities that stood out during the Jamboree. Mention exciting adventures, leadership moments, or fun activities that others might want to experience. This can make your story more vivid and engaging.
- You could say, “I never thought I would try rock climbing, but at the Summit Bechtel Reserve, I was encouraged to face my fear—and I loved it!”
- Tie It Back to the Theme “Elevate”
- Align your story with the Jamboree theme of “Elevate.” How did the experience help you elevate your skills, leadership, and confidence? Mention moments where you felt challenged or inspired to become a better version of yourself.
- For example: “The Jamboree gave me the opportunity to elevate my leadership skills while working with Scouts from across the country.”
- Be Brief, But Powerful
- Keep your story concise and to the point. Focus on key moments and emotions that will inspire others, but avoid overwhelming them with too much detail.
- A good structure: Start with a challenge, highlight how the Jamboree helped you overcome it, and finish with the impact it had on you.
By following these tips, your personal testimony will help spread excitement and inspire others to attend the 2026 National Jamboree!
If you have specific promotion needs or questions, please reach out to national.jamboree@scouting.org.